In the last year I have made a continual effort to keep my finances in perspective. I make art but I also sell art.
In order to keep producing and doing the tasks I love I have to become proficient in other areas too. Keeping accurate records, accounting, promotion, and marketing. It’s helpful for me to have this artist module in my head to use as a working example.
A lovely lady brought it to my attention that I will never get rich off ceramic art. I replied:
My plan is not to get rich. My aim is to feel fulfilled, challenged, and healthy. My intention is to understand on a personal level what artists struggle with and why.
Putting into action the theories taken from inside the classroom and applying them immediately.
I have recently been working on ideas for packaging and displaying art. Trying to simplify the merchandise setup for nights that I am not available to attend.
It seems that no matter how much I plan every venue has its own challenges. The location of the merchandise table is crucial. The best spot is an entrance or exit. Stage left or right seems to be the Achilles heal. Especially if the crowd is on the older side. It’s better to have half the audience walking by then being visible to everyone but inconveniently located.
As an artist I struggle with the shameless self-promotion aspect of selling my own work. Having Kendall and the band helping with that initial awkwardness has been a blessing. I have no problem promoting Kendall or my artist friends work… Just my own. It’s a weird sensation of insecurity that creeps up on me. With time thankfully it has been easier.